" Because there are some people
who just want to grab opportunities with both hands,
and go roaring on a road trip."
RISE: the documentary
Two women embark on a journey to learn from female entrepreneurs working in regional Australia who rise to the challenges of everyday life.
5 regional cities
About The Film
RISE captures the ambitious road trip of business owners Jess Jones and Bridget Wood, and their two babies (because that’s a big part of being a female entrepreneur!), up the east coast of Australia, from Geelong to Noosa Heads, hosting events and interviewing women about the challenges and inspirations of doing life and work their way.
Their stories, advice, and tenacity to overcome all the hurdles to find success no matter what, were captured to inspire entrepreneurial women the world over in their own business journeys.
We knew we had to tell the stories of regional women in business to inspire, motivate and energise all the Aussie women with ambition, and to let them know that they don’t have to go down this exciting, but often challenging and isolating, path alone.
Driving over 2300km from Geelong to the Sunshine Coast, we wanted to highlight Australian businesswomen of calibre outside of the capital cities to show other women, who may just be beginning their business journey, that they can do it, too. We had a crazy dream to let every woman with a crazy dream know that they can make it come true.
What we didn’t expect was how much we would learn about ourselves over the week as well.
"The RISE documentary is a perfect example of what Jess Jones stands for: getting out there and giving it a go. What seemed liked a crazy whimsical idea has turned into a piece of art that is both educational and inspiring with plenty of laughs along the way. I loved the raw edginess of the production and enjoyed how the interview footage was spliced together with the behind-the-scenes shots. Bridget and Jess should be incredibly proud of themselves and the team at Pickford Media deserve a medal! The babes, who will no doubt be highly embarrassed to watch this as teenagers, will in fact be forever imprinted with the positivity of their incredible mamas and those they met along the way."
Jo Johnson, The Content Coach
THE ROAD TRIPPERS
Filmmaker Zoe Winther is also a business woman herself, having founded Pickford Media, a video strategy and production company, and Mortals, an online publication about Melbourne lifestyle and culture.
Zoe started Pickford Media with the intention of standing for the success of other business women. Making social media videos and web content isn’t exactly world-changing, but these things go a long way in marketing, finding audiences and increasing search relevance for businesses, and they are generally only available at premium price points (which the majority of smaller businesses and startups simply can’t afford).
Pickford Media is actually even named after Mary Pickford, the first female to co-found a film studio, so when Jess Jones got in touch with Zoe about creating this documentary, it was a very obvious ‘YES!’
RISE has been the biggest project has completed to date, and the most close to home. Being raised in regional Victoria with two incredibly successful business owning parents, Zoe was taken to work with her mum from a very young age.
Strength and grit has been constantly showcased to Zoe through her mother and she has never known it any other way. With this in mind, Zoe has tackled RISE in order to give other women in business the inspiration she has been incredibly fortunate to see firsthand.